Marketing

Cloze texts are an effective learning tool in business studies, especially for topics like marketing. They encourage students to actively engage with the content by filling in the missing words, which aids in memory retention. The process of identifying key terms in a text about marketing helps reinforce essential concepts and vocabulary. This particular cloze text covers fundamental aspects of marketing, such as the 4 P's, digital marketing, and customer relationships. It is suitable for learners aged 12-16, providing a concise overview of marketing in a business context. The task of completing the cloze can be used in various teaching phases, from introducing new material to reviewing for assessments. The simplicity of the sentences and the clarity of the concepts make it accessible to younger learners. This approach also encourages critical thinking as students must understand the context to choose the appropriate word.